Welcome to The Eternal Pursuit
#TheEternalPursuit
The eternal pursuit of excellence is something that weighs heavily on every human’s mind. We spend our lives seeking to be the best that we can be in the things that make us happiest. Whether that’s true love, career, material goods, children, travel, recreation, fitness, hobbies, sport, or the arts, we all have something that makes our lives worth living.
Our pursuit has taken a drastic turn for 2013. We sold our cars, gave away all of our furniture and most of other possessions, sold our house, entrusted the day-to-day operations of CrossFit Verve to our partners, and we moved into an Airstream with our two dogs. It’s pretty unbelievable that everything we now own fits into the bed of our truck and in our aluminum shelled home. I’m sure this begs the question, why?
Let’s rewind to a few years back. Cherie and I met in Winter Park, Colorado in 2000 while working for Winter Park Resort. She started as a night cleaner at a restaurant called Snoasis, where I had been employed for three winter breaks while in college. We didn’t immediately hit it off, but we did become friends, spending a lot of time skiing (100 days per season) in the winter and climbing and mountain biking in the summer months. Eventually, we fell for each other and married in July 2006. Recreational sports are one of the things that fostered our love for one another.
In 2007, I started my career as a Firefighter/EMT in the Denver metro area, while Cherie pursued studies to become a nurse. That’s when a co-worker introduced me to CrossFit, which Cherie and I tried the workouts on CrossFit.com at the local globo-gym. Not looking back, we swapped our body-building routine of chest/triceps on Mondays and Thursdays, back/biceps on Tuesdays and Fridays, and cardio/abs on Wednesday for the 3-on/1-off schedule that CrossFit.com prescribed. Off days were often spent pursuing outdoor recreation, though that began to take a back seat to the convenience and results we got from CrossFit.
In early 2008, both Cherie and I attended a CrossFit Level 1 Certificate Course as more of a right of passage than having any intention of training athletes. That soon changed as I told everyone who would listen about CrossFit and the results I was seeing. Our friends, co-workers, and neighbors wanted to train in our garage gym with us when they saw our training sessions. This was the beginning of CrossFit Verve, our gym and primary focus for the next four years.
Ask any CrossFit affiliate owner and they’ll probably tell a similar story of their first couple of years. What seemed like an easy business to open and operate, became the most time and energy consuming venture one can imagine. Training athletes for eight hours a day, seeking sources for new athletes, looking for larger spaces to facilitate the growth, coming up with the money to fund the equipment and renovations for expansion, hiring and training new trainers, payroll and book keeping, updating the website… and fucking up and learning from your mistakes. We maintained jobs while building CrossFit Verve, myself as a career Firefighter and part-timer at REI and Cherie as a night shift EMT on the Oncology floor at Children’s Hospital in Denver. The days of outdoor recreation were few and far between and CrossFit became more and more convenient because of its relatively short duration.
Fast forward to June 2012, Cherie and I had just competed in the Southwest Regionals in Denver. CrossFit Verve is flourishing in its 6,800sqft location with its terrific athletes and terrific trainers and we have a couple of awesome partners. We rarely train classes now, focusing mostly on business development and training our trainers to be the best in the Denver metro area, which they most certainly are. The CrossFit Games are and have been a major focus of my life on a daily basis and outdoor recreation is limited to trail runs and the occasional mountain bike ride as an active recovery day.
After Regionals, we decided to go climbing at Turkey Rocks, a series of granite formations in the mountains near Deckers, Colorado. It’s a two hour drive from Denver, which we spent talking about how we need to do things like this (climbing day trips) more often. When we arrived, we had the place to ourselves on a cool bluebird day. We climbed four or five routes, spending lots of time laughing and making fun of lack of technique. When our arms, ankles, and hands could take no more, we packed up and drove home.
On the drive home, we were grinning from ear to ear asking ourselves why we don’t spend more days like this. We started talking about a plan to back away from the gym, going full-time with CrossFit HQ on the seminar staff, and moving into an airstream and traveling the country. In the car that night, we weighed the pro’s and con’s and discussed the plausibility of such a daring plan. If retirees can do it, why can’t we? Our biggest concerns were the business, my training for the CrossFit Games, and our dog’s well being. We set a timeline of 7-9 months to get our affairs in order, sell everything, buy an airstream and diesel truck, and push off on our first trip.
Believe it or not, we were able to stick to our timeline. We own a 2011 28′ Airstream International towed by a 2013 Chevrolet Silverado 2500HD and that’s about it. We will continue to train for the CrossFit Games while on the road with our mobile gym, but adding the variety of daily outdoor recreational sports. We don’t have an itinerary of stops or a length of time we plan to be on the road. Are we worried about our dogs? Yes! But, with our expenses being lowered, Bosley and Roxy will surely spend their weekends in the finest of accommodations. Are we worried about CrossFit Verve? Considering our amazing partners, Mas and Joylyn Godinez, and our incredible staff – we know our friends/family/athletes at CrossFit Verve will be in good hands.
This is the beginning of our newest adventure along our eternal pursuit. You can keep up with us by checking this site, following us on Twitter, Facebook, and Instagram. We would also like to hear about your eternal pursuit, so comment and send us stories or pictures. Let us know places we should go and people we should meet.











Ok, I’ll be the first to comment. She’s a beauty. Have fun enjoying the country and post where your gonna be. I’ll drive mine out and meet up with ya for some mountain biking! Enjoy.
Liz, don’t miss the stuff out in Blue Diamond, NV next time you swing through Las Vegas… It’s great riding and better views.
BOOM! So looking forward to this blog…
You guys are nuts! But I really admire you having the balls to pursue what makes you happy. Looking forward to hearing about your adventures. Good luck out there!
This is going to be awesome. So pumped to follow your adventures!
Matt & Cherie, I think this is AWESOME what U guys r doing!
Simplicity is so amazing. I am attacking BIG time to get back to the simple life…. we get way too caught up in work, e mails, web sites, marketing the gym, etc.
I just signed a lease on a new spot and plan to train maybe 2 – 3 hrs a day.
More coaching in seminars and more family time and as you guys are doing, more play time
No one remembers the Richest Man in the grave yard!
U guys inspire!
Give a shout if ur heading east coast at all. I already have 2 dogs ha ha so not sure I have a room for them!
But we have a guest room if U need and we’re about 1 mile from the beach!
Stay awesome, guys!
peace!
Z
Congrats, on doing what others only hope to achieve. I couldn’t think of anything greater than packing up with my wife to see and do all our country has to offer us! Very stoked for you guys, enjoy! Jason V.
Awesome guys congrats!
Hey guys,
I read this post and I thought about it all night. I was thinking about how bound most of us are to punching a time clock, looking forward to the next step on the corporate latter, making decisions our parents would accept. Then I thought of reasons why I personally would not do what you did… fear. Fear of the previously mentioned reasons…lol
You guys are damn inspiring! I am so happy to have you both! Have a great time while in Las Vegas and all your stops on your journey!
John
Thanks for the comments guys. We’ll be around to visit every area in the US at some point in time. We’re currently just figuring things out and dialing in our systems. It’s weird to be on the road without a plan… It feels very chaotic. We can’t wait to meet you at your box and visit your area. Keep the comments coming.
This is seriously amazing guys! This is something I would love to do at some point, but alas I am a poor college student
Anyway, if you are ever in WA state, feel free to stop by Ellensburg Crossfit. We are near some great skiing areas, and there tons of outdoor activities just minutes from our box. Congratulations, and God bless!
Love it guys…you’re commentary about your progression as a “box owner” is spot on dude! It’s funny…after reading about you guys packing up and doing WODs on the road…I instantly took some old weights out of my garage and threw them into the back of my truck, and invited my members down to the local college to do a WOD on the football field. Just to get outside again, and get away from the routine of the gym.
Stay safe…and we hope to see you guys in our neck of the woods.
Dan
CrossFit Rancho Cucamonga
Fuckin A Dan… back to the good ol days of roughin it.
What an adventure! Enjoy your travels and everything life throws your way while you make your way around the country. It has been great seeing you in the gym at Crossfit Max Effort and getting to know you a little bit.
Thanks Dan. I agree, it’s been nice meeting the great peeps at CFME!
You guys are so inspirational! I read your story and it has got me thinking of what I would really like to do with my free time. I, like you, am a Firefighter and already have an amazing schedule, but I’ve noticed that because I have more time I have a tendency to not use that time to my advantage. After reading your post I’ve become inspired and started thinking about what I would like to do with my extra time. Thank you so much for the inspiration and motivation. What you guys are doing is so awesome and extremely brave! Good look with your travels and stay safe! If you ever drive through Indianapolis, IN, please email me. Our city has blessed us with a non for profit CrossFit gym called Indy Shield and its for police and fireman. I’m a trainer there on my shift days and would love to have you guys stop in for a WOD or two!
Good Luck!
Natalie
You’re lucky to have Indy Shield… I promise, when we pass through Indiana we’re going to stop by Indy Fire.
Great blog. Inspirational. Will check in on you from time to time.
Just wanted to say that this is incredibly awesome guys. I wish you the best of luck on this journey. It is inspiring to see people going off the beaten path like this.
Hi Matt and Cherie… two beautiful people in every way. I’ll never forget “Team Prego” at the CF media summit, thanks for the awesome energetic encouragement, Cherie my teammate, while I pushed through the WODs while 6-months pregnant! Enjoy this time without an agenda, very inspiring to see you embark on this journey, look forward to following the adventure!
Lee in Melbourne, FL
WOW
Best idea i have ever heard. I cant wait to hear all your great experiences. You two are amazing people. I hope for amazing experiences for you guys.
Thank you both for being a great inspiration for me in crossfit and just in life in general.
Keep up the pursuit
AJ Hebert
Great blog idea, what you guys are doing sounds epic! I would have left the ranks of the working class long ago if I had your spirit. I too am a firefighter paramedic in Houston, I’ve simply vested too much time here to just leave… Have fun and update often.
Matt, you are truly an inspiration…talk about “3,2,1…Go!”; just took the Level 1 Trainer Course and am waiting to hear about our test results…and I don’t think us regular CF-goers give you Trainers enough credit…Professional, funny and “No Rep” down to business great teaching.
V/r – Tim Hale
Totally awesome. you only live one. Enjoy and look forward to updates
Awesome! I love that you took your dogs wellbeing into the decision making process….End of the day, as long as they are with you…they’ll be happy. Enjoy your adventure…and thanks for making people realize, they too can follow an untraveled road.
Inspiring as all hell, guys! More than you can imagine. Continue leading by example of how to live life to its fullest.
Matt, this is really inspiring, i think at the end we all want to be a better person, and if you are doing what you love every day, you will get it!!! RESPECT!!!
BTW when you’re in Alabama don’t forget to stop by Crossfit Alabaster… great people right there!!
You need to come to Amarillo Texas, work out
with us at CrossFit 806, visit Palo duro canyon
And eat at the Big Texan!!
Matt that Is so awesome. God bless you, you will have the time of your like
Anybody who has the mindset to actually go through with every mans dream of the pursuit of happiness gets and deserves loads of mad respect! You and Cherie are inspirational to say the least. I am pulling for you this year for the Games! I do have a question though.. How are keeping up with Oly lifting and strength? Met Cons seem easy to understand but not lifting? I’m only intrigued not critiquing.
I think what you and Cherie are doing is AWESOME! This is something the wifey and I want to do later in life when the kids grow up. If you guys ever come through Imperial, CA let me know. There a place out here called Salvation Mountain, google it an check out all the weird and funky images. You guys have fun and be safe!
If you are ever in the Sacramento area drop in and do a wod with us. We are a military affiliate “CrossFit 364″. Good luck on your journey.
This is amazing guys! Best of luck in your travels. I can’t wait to cross paths with you!
Hey Matt and Cherie, first order of business is to congratulate you guys on taking this amazing journey and I look forward to hearing more about your epic adventures and inspiring advice. Secondly congrats to you Matt for taking the podium for the 2012 games I know you were so close last year and this time you killed it.
This may be a long shot but I was wondering if you guys were gonna be in California soon. If so it would be awesome if you guys could stop in Southern california at CrossFit costa mesa and just hang out with us. I have so many questions that i would love to ask you guys. So with saying that keep the CrosFit love spreading to around the country like you two always do and hopefully our paths cross.
Congrats on a great decision, maybe u can start a reality show, ofc, after a year (two?
) of just enjoying yourselves. A day in life of Matt and Cherie…Then in season 2 u can drive around europe and visit all the european affiliates
and then u top it off with winning the games, damn, im full of ideas early in the morning, good luck
That’s a terrific idea! Let’s pitch it to TV channels!
@Stephen we’ll be in NORCAL next month, but moving south. We’ll look you up.
Others, thanks for the comments. We’ll be moving around alot, so keep the comments coming.
Wow you two- Such a beatiful and true testament to your kindred souls, how incredibly inspiring! Enjoy your journey!
*beautiful -I’m an excellent speller.
Thank you for all the amazing comments. It’s been a journey for sure, we are grateful for all the support and can’t wait to visit as many gyms as humanly possible!
Stop by Top Gun CrossFit in Mpls in your travels. The WOD is on us – just give me a heads up so I can get as many of my athletes in to listen to your great story.
happy birthday matt chan!